2011

Rhode Island

Kevin’s journey started in 2011, after earning his MBA in Rhode Island.

2012

New York

Like many with ambition and vision, he found himself drawn to New York’s iconic 47th Street—a place where diamonds speak louder than words. It was there, among the glittering showcases and seasoned jewelers, that his fascination with diamonds first took root.

2014

Hong Kong

But the real turning point came when Kevin returned to Hong Kong, determined to build something of his own. With passion and perseverance, he founded a jewelry company from the ground up, building a factory, recruiting skilled artisans, and dedicating over a decade to working with natural diamonds and high-end jewelry.

2023

Worldwide

Yet over the years, one truth became clear: the beauty of fine jewelry shouldn’t be reserved for the few. Kevin saw how the cost of natural diamonds excluded many from experiencing the joy of owning a truly meaningful piece. At the same time, lab-grown diamonds—ethical, eco-friendly, and just as radiant—were rising, offering a modern answer to an age-old desire. That’s when Elora was born. A brand founded on the belief that luxury can be sustainable, ethical, and personal.

What sets us apart?

  • Headquartered in Hong Kong and Shanghai, we offer free international shipping to ensure a seamless shopping experience for you.
  • We stock over 100,000 lab-grown diamonds, giving you an unmatched selection and exceptional value.
  • We only use the highest quality lab-grown diamonds, with D/E/F color, VVS/VS clarity, and EX cut to ensure exceptional beauty and brilliance.
  • Each piece is handcrafted by master artisans in our in-house factory, guaranteeing the highest quality and attention to detail.
  • We make custom designs easy by providing 3D previews within 24 hours, and completing custom creations within 7 to 14 days.

Refined

Luxurious

Elora emphasizes luxury in every piece, creating exquisite jewelry that combines modern aesthetics with timeless elegance. Our luxurious approach ensures that each design not only looks spectacular but also feels uniquely special and opulent.

Bold stacked ring look with Solitare diamond ring paired with pavé and Curved bands, Plain gold ring

Transparent

Pricing

Elora combines luxury with affordability by minimizing brand premiums. We focus on delivering exceptional value, allowing our customers to access high-quality, luxurious jewelry without the excessive costs typically associated with premium brands. This approach ensures that elegance is within reach, offering both beauty and financial sensibility.

Comply

Ethical

Committed to responsibility in the jewelry industry, we use sustainably sourced lab-grown diamonds to ensure that our luxurious products are environmentally responsible and ethically produced.

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